Fit4Change : Charity fundraising on the move.
The ever-evolving nature of charity within the public sphere can only be described as phenomenal, so much so that it is increasingly recognised as being a central pillar of modern life. The process of engaging with charity however, can be overwhelming, and so the newly created Fit4Change app seeks to further the innovative nature of fundraising in order to make engaging with charity more accessible and streamlined with modern life.
According to the UK Government, the number of registered charities in the UK stood at a massive 160,000 at the end of June 2016. In a manner of speaking, charities are everywhere you go – take a walk down any high street and whether it is the sight of colourful wristbands, the sound of cheery volunteers, or the presence of advertising space, the notion of charity dominates the urban space. The number and variety of registered charities truly pays testament to a strong culture of kindness across the planet, and the willingness of people to give and help those who are in various ways, less well off.
However, with this huge surge and volume of charities available, a recognisable problem of how to effectively engage begins to emerge. As a great many people hold an abundance of causes close to their hearts, it can become difficult to deal with the pace of modern day life and still have the time to be as involved as they would like to be. Fit4Change seeks to bridge this gap and attain a more accessible means of donating to charity.
Launched earlier in the year, Fit4Change’s ‘app’ provides an innovative approach to charity that allows its’ users to raise funds in a truly unique way. The app places particular emphasis on the owner being in control of their own fundraising; their ease and time become paramount as fundraising becomes streamlined with the routines and occurrences of everyday life.